Digital Marketing Specialist Course for Beginners

Digital Marketing Specialist

Develop your digital skills and advance your marketing career with this video course. Get full-time access to the program and become industry-ready with the latest tools

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Who's this program for?

A Must Have for Beginners, Traditional Marketers, Aspiring Digital Marketers, and Small Business Owners!

Learn a new profession

Get the necessary knowledge to master new internet marketing skills

Entrepreneurs

You will understand how to use internet marketing to manage digital agencies and your personal business

Marketing managers

You will learn about different digital marketing instruments and techniques. The lessons in this course will teach you how to create an end-to-end internet marketing strategy for your project

Do you want to start your career in internet marketing?

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Why Digital Marketing Specialist Course?

Сareer-ready learning

Delivered through a blend of essential reading, case studies, and useful toolkits, this course will quickly make you familiar with the best practices in digital marketing
100 % рractical сourse

Homework, tests for each section, and ready-made templates
Flexible learning

Watch the video lectures at any time. You can study anywhere in the world with just a laptop and internet access

Meet your instructor

Anton Voroniuk — Leader of SkillsBooster Digital Marketing Academy

Anton has been teaching Digital Marketing since 2012. During this time, he has trained thousands of students who now work at some of the biggest international companies, such as Huawei, Ciklum, Metro, Auchan, Сoca-Cola, and Sanofi. He will teach you where to begin, what instrument to use and how to build a complex strategy for your brand

Skills approved by global organizations

Course curriculum

You will learn about the most effective types of Internet marketing. You will go from knowing nothing about digital marketing to launching your first ad campaign

1. Formation of a Digital Advertising Strategy: The Main Questions
2. Who Are We: How to Form a Mission?
3. What Do We Offer: Product Analysis
4. Testing
5. How to become a successful digital marketer?
1. Why Competitive Analysis is Important
2. How to use SimilarWeb
3. How Bad is Your Website Now? How Much Traffic Do Your Competitors Get?
4. How to Use SemRush For Traffic Analysis
5. How to use Serpstat to Find Out More About Your Competitors
6. Competitive Analysis Tools for the Facebook, Instagram, and Youtube Platforms
7. Competitive Analysis Practice
1. Why your expectations for digital marketing don’t coincide with reality
2. How to use Google Analytics to your advantage
3. The importance of a CRM system
4. Testing
1. The different types of clients
2. Social media statistics and opportunities to analyze the target audience
3. Portraits of an audience and filling in your table
4. Jobs to be done
1. See Think Do Care
2. Sources of traffic for each niche
3. Why do you need a media plan?
4. Google Display Network
5. Facebook Media Planning
6. Mobile marketing intro. Splitmetrics Screencast
7. Optimization
8. Testing
1. What is search engine optimization?
2. SEO checklist
3. SimilarWeb service overview. Learn how to analyze traffic and study the market
4. SemRush overview. Traffic analysis. Comparison with competitors. Niche research
5. The pros and cons of search engine optimization and PPC advertising
6. How do search engines work?
7. Website and Content: The Basics of SEO
8. What is a search engine index? Site visibility
9. Analytic tools to measure website loading speed and mobile-friendliness
10. Basic SEO tools. Google Search Console Review
11. Website Audit with Ahrefs Webmaster Tool
12. Traffic Analysis with Google Analytics
13. Any Site's Traffic Analysis with Ahrefs
14. Server response codes. 3 golden SEO rules that everyone breaks
15. Content and uniqueness
16. How to choose keywords for your site?
17. SE Ranking, SEO tool. How to monitor keyword ranking?
18. Internal optimization. Where and how to place keywords
19. Testing
1. Links. Ahrefs service overview
2. Analysis of links. Majestic service overview
3. Where to get links?
4. The Fourth Level of the SEO Pyramid: UX, Brand, Social
1. Key Trends in Content Marketing
2. Content Marketing checklist. Content Plan
3. 7 Strategical questions
4. Two approaches to forming a Content Plan
5. The type of content you should be creating
6. How to search for popular topics? Exploding Topics
7. How to search for keywords? Serpstat
8. How to search what Content of competitors is popular? Buzzsumo
9. How to collect search queries? AnswerThePublic
10. How to search for keywords? Keywordtool.io
11. How to create content that helps to sell on Marketplaces?
12. Search Engine Optimization
13. Everliving Content
14. Video Content. InVideo Screencast
15. Content Marketing for B2B
16. Expert Marketing or Reputation Marketing
17. See Think Do Care Model
18. Content Plan
19. Summary of Content Marketing Strategy
1. What is social media marketing?
2. What social networks should your business be on?
3. Learn how to determine the volume of a Facebook audience
4. Why conduct a competitive analysis?
5. Services for Facebook analysis: Fanpage Karma, Likealyzer, FB Analytics
6. Facebook for Industries
7. Facebook Ads Library
8. Analysis of Instagram pages. Hypeauditor, Mentor.io, Smartmetrics
9. Analysis of Instagram: Trendhero
10. Instagram Audience Insights
11. Services for YouTube analysis: SocialBlade
12. Practice competitive analysis. How to fill out a strategy table
13. TikTok for Creators - How to analyze TikTok
14. Why use social networks? Setting SMART goals. The SIM card method
15. How many applications have you received from social networks?
16. How to track the effectiveness of social networks?
17. Who is your target audience?
18. What content works in SMM? Competitive analysis
19. What content is selling? PNP principle
20. Video content and how to optimize it
21. How to get three units of content from one video?
22. How to form a content plan?
23. Promoting content organically. Working with influencers
24. Working with communities and targeted advertising
25. Social media reputation management. What do users write about you on social networks?
26. Review of the material
27. Conclusions and results
28. Testing
1. Introduction to Email Marketing
2. Spam vs Email Marketing
3. How to Build Your Customer Database? Subscription forms and mailing lists
4. Personal data protection. GDPR. Privacy Policy
5. Five reasons why customers should subscribe to your newsletters
6. Types of Emails. Part 1. Trigger Emails
7. Types of Emails: Part 2. Welcome, Confirmation, Abandoned Carts, Promo, etc.
8. Database Segmentation
9. Email Anatomy
10. Practical lesson on how to set up your first email campaign. SendPulse Interface
11. How to prevent emails from going to spam?
12. How to measure email marketing performance
13. Google Analytics, URL Builder, Bit. ly for measuring email campaigns
14. Google Postmaster - a tool to analyze email performance
15. Email Marketing: Wrap-Up
16. Chatbots
17. Email Marketing. Complementary Reading
18. Summary of Email Marketing Section
1. How to create your first ad?
2. Ad Extensions
3. Google Ads Bidding Strategies
4. How to work with Google Ads Editor?
5. Page speed, Mobility, and your Quality Score
6. Summary
1. The most effective CRO tools
2. Increasing conversions with better CRO funnel
3. The elements of the CRO process
4. Essential parts of CRO
5. Best CRO strategies
6. The importance of site usability for conversions
7. Metrics to measure CRO
8. Ways to measure CRO
9. How to calculate CRO
10. The biggest CRO mistakes
11. Testing
1. Introduction to Web Analytics
2. Web analytics checklist
3. Key Performance Indicators. Attraction and Interactivity
4. Key Performance Indicators. Conversion metrics
5. Web analytic systems and Google Analytics Tools
6. How to set up Google Tag Manager?
7. How to Create Tag Links?
8. How to link Google Analytics and Google Ads accounts?
9. How to link Google Ads and GA4 accounts?
10. How to set up goals and events?
11. How to set up simple events in Universal Analytics using GTM
12. Site search
13. How to set up Analytics for the eCommerce module?
14. What is Call Tracking? And why do you need it?
15. Understanding sequences
16. Setting up Analytics
17. Calculated metrics
18. How to set up automatic custom reports?
19. Performance analysis and custom notifications
20. How to create custom segments?
21. How to set up Filters?
22. CRM system and transactional analytics
23. User Behavior Analysis
24. Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website?
25. Final checklist for analytics setup
26. An Overview of Google Analytics 4
27. How to remove your internal IP data from GA4 reports
28. How to set up simple events in GA4 using GTM
29. Advanced Analysis with GA4 Exploration
30. How to Analyze your Target Audience in GA4?
31. Default Events and Conversions in GA4
32. Comparisons or How to Set up Customer Segments in GA4
33. Lesson summary
34. Introduction to Similarweb
35. How can Similarweb help you in Digital Marketing?
36. Meet free service - Similarweb.com
37. Marketing Intelligence solution
38. Research Intelligence solution
39. Shopper Intelligence Solution

About this course

$59.00
172 lessons
12 hours of video content
Certificate of completion
Full lifetime access

You will learn how to work with useful tools

During the course you will learn how to work with the most popular tools that digital marketers use regularly in their work

🎁 Get an Оnline Сonsultation on Your Project

Only until January 31, register for the course and get a free 1-hour online consultation from Anton Voroniuk

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After You Finish This Course You Will Be Able To:

Have mastery over all the essential digital marketing tools, analyze the effectiveness of marketing channels, and become an in-demand specialist
Рractice for starting an advertising campaign with Google Ads and Facebook Ads
Teach how to build a digital strategy: in general and for each channel

WELCOME!

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Get Ahead with SkillsBooster's Master Certificate!

The knowledge and skills you've gained working on projects and case studies will set you ahead of the competition. SkillsBooster's Master Certificate is highly sought after by your employers

Your Job Оpportunities

Digital Marketing Manager, SEO Specialist, SMM Specialist, Content Manager, Paid Traffic Manager, etc

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Over 400,000+ students globally trust Anton Voroniuk to progress their career

Our members work for some of the biggest companies in the world

What our students say

“ Great info! I learned valuable skills from this course. Would recommend ”

Gareth Adams

“ Great content. I have learned a lot concerning SMM. I will put the knowledge gained into practice with my company website as well as rewind the course again ”

Lawrence Otieno

“It was a great experience learning basics of SEO! Ali Muhammad Anwer ”

Ali Muhammad Anwer

“Thank you for such interesting content🙌🏻 ”

Mari Gaikharashvili

“Great content. I have learned a lot concerning SMM. I will put the knowledge gained into practice with my company website as well as rewind the course againLawrence OTIENO ”

Lawrence Otieno

“Topics were explained well and the sample exercise really helped visualizing the strategies mentioned”

Inah Blanca Peralta

“This course is very informative and so easy to understand!”

Cristine Joyce Pelayo

Discover your potential!

Take the course today and become a Digital Marketing Specialist

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