Digital Marketing Specialist
Develop your digital skills and advance your marketing career with this video course. Get full-time access to the program and become industry-ready with the latest tools
A Must Have for Beginners, Traditional Marketers, Aspiring Digital Marketers, and Small Business Owners!
Get the necessary knowledge to master new internet marketing skills
You will understand how to use internet marketing to manage digital agencies and your personal business
You will learn about different digital marketing instruments and techniques. The lessons in this course will teach you how to create an end-to-end internet marketing strategy for your project
Anton Voroniuk — Leader of SkillsBooster Digital Marketing Academy
You will learn about the most effective types of Internet marketing. You will go from knowing nothing about digital marketing to launching your first ad campaign
Formation of a Digital Advertising Strategy: The Main Questions
Who Are We: How to Form a Mission?
What Do We Offer: Product Analysis
Testing
How to become a successful digital marketer?
Why Competitive Analysis is Important
How to use SimilarWeb
How Bad is Your Website Now? How Much Traffic Do Your Competitors Get?
How to Use SemRush For Traffic Analysis
How to use Serpstat to Find Out More About Your Competitors
Competitive Analysis Tools for the Facebook, Instagram, and Youtube Platforms
Competitive Analysis Practice
Why your expectations for digital marketing don’t coincide with reality
How to use Google Analytics to your advantage
The importance of a CRM system
Testing
The different types of clients
Social media statistics and opportunities to analyze the target audience
Portraits of an audience and filling in your table
Jobs to be done
See Think Do Care
Sources of traffic for each niche
Why do you need a media plan?
Google Display Network
Facebook Media Planning
Mobile marketing intro. Splitmetrics Screencast
Optimization
Testing
What is search engine optimization?
SEO checklist
SimilarWeb service overview. Learn how to analyze traffic and study the market
SemRush overview. Traffic analysis. Comparison with competitors. Niche research
The pros and cons of search engine optimization and PPC advertising
How do search engines work?
Website and Content: The Basics of SEO
What is a search engine index? Site visibility
Analytic tools to measure website loading speed and mobile-friendliness
Basic SEO tools. Google Search Console Review
Website Audit with Ahrefs Webmaster Tool
Traffic Analysis with Google Analytics
Any Site's Traffic Analysis with Ahrefs
Server response codes. 3 golden SEO rules that everyone breaks
Content and uniqueness
How to choose keywords for your site?
SE Ranking, SEO tool. How to monitor keyword ranking?
Internal optimization. Where and how to place keywords
Testing
During the course you will learn how to work with the most popular tools that digital marketers use regularly in their work
Only until January 31, register for the course and get a free 1-hour online consultation from Anton Voroniuk
The knowledge and skills you've gained working on projects and case studies will set you ahead of the competition. SkillsBooster's Master Certificate is highly sought after by your employers
Our members work for some of the biggest companies in the world
“ Great info! I learned valuable skills from this course. Would recommend ”
“ Great content. I have learned a lot concerning SMM. I will put the knowledge gained into practice with my company website as well as rewind the course again ”
“It was a great experience learning basics of SEO! Ali Muhammad Anwer ”
“Thank you for such interesting content🙌🏻 ”
“Great content. I have learned a lot concerning SMM. I will put the knowledge gained into practice with my company website as well as rewind the course againLawrence OTIENO ”
“Topics were explained well and the sample exercise really helped visualizing the strategies mentioned”
“This course is very informative and so easy to understand!”